About
Janelle North is the founder and CEO of Samira Coaching & Consulting, where she helps organizations unlock their potential through human-centered design, strategy creation, and soft skills mastery. With more than 20 years in the automotive industry, primarily Ford Motor Company products, Janelle led high-visibility projects in vehicle personalization, global technology strategy, and cross-functional innovation. She also co-founded and grew the Ford Mindfulness Club into a global community of nearly 3,000 members across 14 countries.
Passionate about blending business impact with human well-being, Janelle now partners with clients to design innovation spaces, facilitate engaging workshops, and build strategies that inspire action and trust. Her work bridges industry expertise with a deep commitment to helping people and companies thrive.
Relevant Experience
Organized and Ran Creative Product Strategy Workshops
Led various workshops to further department wide directive of additional sales channels for aftermarket wheels.
Carefully balanced competing objectives between departments, while pushing for bold, customer-centric outcomes.
Emerging Technology Planning
Conducted live Technology Scouting at CES to identify future portfolio gaps and recommendations of strategic focus.
Performed Global Market Analysis on emerging tech (block chain, cameras).
Bridging the gap between a legacy company and the new innovation group.
Future Utility Strategy Work
Identifying gaps and deciding which vehicles to remain in portfolio, a high visibility cross functional project
Drivers of Trust Design Sprint, analogous industry research, customer viewpoint
Ford Mindfulness Club Short and Long Term Strategy
Former President and Vice President of Ford Mindfulness Club; Led workshops and determined goals and priorities for 1-3 years ahead.
Implemented metrics to achieve goals of building community and engagement to foster innovation and well-being from within.
